Vision
To integrate into the SURE network , at least 2000 Sakhis (active village women) and through them 1 million house holds by 2025 with sustained growth in transaction value to reach all india.
Mission
SURE mission is to create a viable and sustainable model in rural India through Empowerment of rural women as progressive farmers, entrepreneur and leaders and in the process bring about substantial improvement in their online and financial capabilities and financial well being.
Growth Potential
Current Market: 4 districts in Maharashtra and 2 districts in Bihar
Potential Impact : Plans to Impact over 10,00,000 households in next five years, through clean and green solutions, scaling up of rural women entrepreneurs networks and building eco systems.
Co- creation of products for BOP: SURE initiates co – creation that centers on rural consumers in the BOP market. Example: Co – Developed Chotu Kool with Godrej, Oorja Cook stove with First Energy etc.
Women’s Entrepreneurship in Clean Energy to build a network of 1000 green women entrepreneurs to market clean energy products/ services over 2,00,000 households across eight districts in Bihar and Maharashtra India by 201
Our outreach
Challenges
For Entrepreneurs
Rural women are still beheld as mere labour in agriculture or agriculture allied enterprises. A large proportion of women engaged in agriculture are dependent for income from combination of small farm and non-farm enterprises.
However, lack of skills of tapping market opportunity, marketing support, financial management, business management and lack of knowledge, women often fail to build and sustain their enterprises.
For Farmers
The other marginal group which has a potential to contribute rural economy is farmer, lack of strong support, knowledge about agriculture best practices, unavailability of modern technology, water management and lack of expert support and inability to access suitable opportunities launched by government as well as private organization make them vulnerable and tend to stick with traditional way of agriculture which increase input cost and low downs their income. Also uncertainty of Market for produce and no facility for storage, processing which will decrease price and make farming unviable, not profitable.
Urban customers are in constant search of quality products at reasonable prices however they do not get the right products at right price always.
Bussiness Model
Solutions
Entrepreneurs
SURE is providing training and support with modern knowledge and technologies.
Farmers
SURE is addressing this by providing wider access by both online and offline through a web based platform.